Content Accessibility Goal Leaks Reach Everyone


Most creators unintentionally exclude significant portions of their potential audience. People with disabilities, different devices, or different preferences often can't access content designed without them in mind. The leaked accessibility data shows that inclusive design can increase your potential audience by 20% or more.

Accessible For All

Why Accessibility Goals Matter

Approximately 15-20% of the global population has some form of disability. If your content isn't accessible, you're excluding millions of potential followers. The leaked user data shows that accessible content also performs better in search and is preferred by all users, not just those with disabilities.

Accessibility is also increasingly required by law in many jurisdictions. Proactively meeting accessibility standards protects you from legal issues while doing the right thing.

Visual Accessibility Goals

Make your content accessible to people with visual impairments.

Text and Contrast Goals

Ensure text is readable for everyone.

  • Contrast ratio - Minimum 4.5:1 for normal text, 3:1 for large text
  • Font size - Minimum 16px for body text
  • Line spacing - 1.5x line height minimum
  • Resizable text - Content works when zoomed to 200%
  • Color independence - Information not conveyed by color alone

Image Accessibility Goals

Make images accessible to screen reader users.

Image Type Alt Text Requirement Goal
Informational Describe content completely 100% compliance
Decorative Empty alt (ignore) 100% proper handling
Complex (charts) Long description or data table Quarterly audit

Audio Accessibility Goals

Make audio content accessible to deaf and hard of hearing users.

Captioning Goals

Provide captions for all video content.

Caption Coverage Goals 100% videos 99% accuracy Speaker ID Sound effects
  • Caption coverage - 100% of video content captioned
  • Caption accuracy - 99%+ accurate transcription
  • Speaker identification - Indicate who is speaking
  • Sound effect description - Include important non-speech audio
  • Caption placement - Don't obscure important visuals

Transcript Goals

Provide transcripts for audio content.

Transcript Standards

Complete text version of all audio
Include speaker identification
Describe important non-verbal audio
Available in same location as audio
Searchable and printable format
Updated when content changes

Mobile Accessibility Goals

Ensure content works on all devices.

Responsive Design Goals

Content adapts to different screen sizes.

Device Type Experience Goal Test Frequency
Smartphone Fully functional, readable Weekly
Tablet Optimized layout Monthly
Desktop Full experience Monthly

Touch Target Goals

Make interactive elements easy to use on touchscreens.

  • Button size - Minimum 44x44 pixels
  • Tap spacing - Adequate space between touch targets
  • Gesture alternatives - Don't rely only on complex gestures
  • Touch feedback - Visual indication of touch
  • Error tolerance - Easy to correct mistakes

Cognitive Accessibility Goals

Make content understandable for everyone.

  • Plain language - Write clearly, avoid unnecessary jargon
  • Consistent navigation - Same patterns throughout
  • Clear instructions - Don't assume prior knowledge
  • Error prevention - Help users avoid mistakes
  • Forgiving design - Easy to undo actions
  • Focus management - Clear visual focus indicators

Accessibility Testing Goals

Regularly test your content's accessibility.

  • Automated testing - Monthly accessibility scans
  • Manual testing - Quarterly keyboard-only navigation tests
  • Screen reader testing - Semi-annual testing with screen readers
  • User testing - Annual testing with people with disabilities
  • Compliance checking - Annual WCAG compliance audit

Content accessibility ensures everyone can benefit from your work. By setting strategic goals for visual, audio, mobile, and cognitive accessibility, you reach the widest possible audience. Start implementing these accessibility goals today and make your content truly for everyone.